by Justin Dauer
foreword by Jeffrey Zeldman

Whether in a leadership role or as a member of the team, it's a fact: a happy and well-supported employee is a fueled, charged, inspired creator.

We create human-centered interactions and experiences in our field. Empathetic purpose drives our every decision. Mobile First? In reality, it’s humans first. This same mentality, turned inward, forms the cornerstone of something amazing: a creative culture.

Designers and front-enders have a unique advantage in solving the cultural problems in business that are sucking the life out of us. Several, in fact. The principles discussed in this book derive from the perspectives and skillsets we already use daily: empathy, objectivity and, yes, ample creativity.

ISBN: 978-0692840672
Paperback: 102 pages
Published: June 13, 2017
Publisher: Lead Hand Books

Table of Contents


From Square One

A thriving creative culture is the sum of many dynamic parts. Its impact is directly translated over to quality (not quantity) of work, quality of life, and measurable performance.


A Healthy Dynamic

A healthy dynamic at all levels of an organization forms the backbone of a creative culture. The environment sees the profit in employee growth, not just via the almighty dollar.


The Value of Time

To do our best work, to grow our skill sets, and to cultivate an environment in which passions thrive, we need to stop casting a judgmental eye at ‘available’ time that supports employee growth.


Beyond the Viewport

While our livelihoods exist within the digital realm, inspiration has no such contextual boundaries. There is an entire world of design and inspiration beyond the context the digital world affords us.


Your Cultural Match

Finding your cultural best fit isn’t a swipe-left or swipe-right matchmaking process. It requires research, patience, and honesty about your goals, desires, and work habits.


The Creative Culture Hummingbird

Creative Culture Hummingbird on a Mac

The Creative Culture Hummingbird leaps (flies?) off the pages of Cultivating a Creative Culture and onto your desk! This chill, pensive, self-confident little bird from the book's cover also leads each chapter, demonstrating the respective central theme.

As a companion in your creative space, the full-color 3D-printed Creative Culture Hummingbird will not only keep you company throughout your creative process, but also demonstrate to everyone around you that you're a champion of empathy, objectivity, and creativity.

Dimensions: 2.87 x 2.08 x 1.61 Inches
Material: Full Color Sandstone
Printed by:
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